Book: The Culture Code: Secrets of highly successful groups, Daniel Coyle

What creates a thriving culture? How can you build it, sustain it, or even fix a struggling one?

In The Culture Code, Daniel Coyle explores the inner workings of some of the world’s most successful organizations—like the U.S. Navy SEAL Team Six, IDEO, and the San Antonio Spurs—to uncover the secrets behind their success. By identifying three essential skills for fostering cohesion and cooperation, Coyle breaks down the culture-building process and shows how diverse groups can operate with unity and purpose.

From Zappos to the Upright Citizens Brigade and even a daring gang of jewel thieves, Coyle shares compelling examples and actionable strategies to ignite learning, spark collaboration, build trust, and inspire positive change. He highlights both successes and failures, offering a clear guide to avoiding pitfalls and revitalizing toxic cultures.

Blending cutting-edge science with insights from top leaders and practical steps, The Culture Code provides a blueprint for cultivating environments where innovation thrives and challenges are conquered. Culture is not just who you are—it’s what you do. No matter the size of your team or the goal at hand, this book equips you with the tools to transform individuals into teams capable of extraordinary achievements.