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  4. Book: The Lean Startup, Eric Ries

Book: The Lean Startup, Eric Ries

Most startups face failure—but many of these setbacks can be avoided. The Lean Startup by Eric Ries introduces a transformative approach that is reshaping how companies are built and how products are launched worldwide. Ries defines a startup as any organisation aiming to create something new in the face of extreme uncertainty—whether it’s a solo entrepreneur in a garage or a team of professionals at a Fortune 500 company. Their shared goal is to navigate the uncertainties and uncover a path to a sustainable business.

Inspired by lean manufacturing, The Lean Startup emphasises “validated learning,” rapid scientific experimentation, and unconventional practices that accelerate development cycles, measure real progress (without relying on vanity metrics), and identify what customers truly want. This methodology enables companies to pivot with agility, fine-tuning plans step by step in real time.

Rather than pouring resources into detailed business plans, Ries offers entrepreneurs of all sizes a way to continuously test their vision, adapt quickly, and evolve before it’s too late. By blending innovation with practical strategies, this book presents a scientific framework for building and managing startups in an era where innovation is more essential than ever.

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