More than a decade ago, Simon Sinek launched a movement that challenged people to find purpose in their work by asking a simple yet profound question: What is the WHY of your organisation? These ideas, as timely and powerful as ever, continue to resonate with audiences worldwide.
Start with Why explores why some individuals and organisations are more innovative, influential, and successful than others, and why only a few can sustain success over time. Sinek reveals that the world’s most impactful leaders—figures like Martin Luther King Jr., Steve Jobs, and the Wright Brothers—had one crucial thing in common: they all started with WHY. They understood that true inspiration stems from a clear purpose, and people connect more deeply to the WHY than to any product, service, or idea itself.
In this book, Sinek introduces the transformative concept of The Golden Circle—a framework for leadership and influence that flips traditional thinking on its head. With compelling insights and real-world examples, Start with Why provides the tools to inspire action, foster loyalty, and create a lasting impact. Everything begins with WHY.
- Home
- Knowledge Base
- Leading Impact
- Leading Impact
- Book: Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek
- Home
- Knowledge Base
- Leading Impact
- Book: Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek
Book: Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek
Contents
- Welcome to the Leadership Wiki!
- Stories: Peta Jeffries
- Introduction: Leadership Development Compass
- Element: Leading Self
- Journal Article: Confronting COVID: Crisis Leadership, Turbulence, and Self-Care
- Method: Trust – BRAVING
- Method: Trust
- Method: Emotional Intelligence
- Method: Ladder of Inference
- Method: Above the Line // Below the Line
- Method: Team Development
- Method: 5 Levels of Leadership
- Method: Johari Window
- Method: Culture Iceberg
- Method: Experiential Learning
- Method: Leadership Circle Profile
- Method: DiSC
- Article: Letter to a Young Systems Thinker – Jen Briselli
- Method: Conflict Management
- Method: Conflict Escalation
- Method: Wellbeing
- Method: Three Horizons
- Method: Adaptive Cycle
- Method: High Performing Teams – Patrick Lencioni
- Reimagining Leadership with First Nations Perspectives
- Focusing
- Journal Article: Asking the right questions: The role of reflection for learning in and between projects
- Book: Teaching Smart People How To Learn, Chris Argyris
- Journal Article: Overcoming Resistance to Change: Causal Factors, Interventions, and Critical Values
- Journal Article: Making shared leadership work: The importance of trust in project-based organisations
- Article: The Elements of Good Judgement
- Journal Article: The power of storytelling in public relations: Introducing the 20 master plots
- Tools: The GIVE Model
- Journal Article: Growing at Work: Employees’ Interpretations of Progressive Self-Change in Organizations
- Journal Article: Pathways for Positive Identity Construction at Work: Four Types of Positive Identity and the Building of Social Resources
- Journal Article: The origins and conceptualizations of ‘triple-loop’ learning: A critical review
- Journal Article: What leaders need to know about organizational culture
- Book: Beginning Reflective Practice, Melanie Jasper
- Article: Leadership That Gets Results
- Journal Article: Authentic Leadership: Development and Validation of a Theory-Based Measure
- Journal Article: Conscious Capitalism: Leaders and Organizations with a World View.
- Journal Article: Ethics, character, and authentic transformational leadership behavior
- Journal Article: Unlocking the mask: a look at the process by which authentic leaders impact follower attitudes and behaviours
- Workshop: R&D Impact Essentials Training Program
- Workshop: ISO Innovation Management System Standards Training Course
- Workshop: Being Attractive to Research Partners
- Workshop: Turning Good Research Centres into Great Ones
- Workshop: Winning More Research Funding
- Podcast: Conversations with Tyler
- Book: Crucial Conversations, Patterson; Grenny; McMillan
- Book: The Impact Handbook, Mark Reed
- Book: Boundaries, Cloud & Townsend
- Book: Emotional Intelligence 2.0, Travis Bradberry
- Tool: The Leadership Circle Profile
- Book: The Dreaming Path, Paul Callaghan & Uncle Paul Gordon
- Stories: Troy Meston
- Stories: Margot L Rawthorne
- One Basin CRC Stories
- Practice: Communicating powerfully with stakeholders
- Practice: Managing productive teams
- Practice: Growing human capital
- Book: Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek
- Book: Smarter Faster Better: The Transformative Power of Real Productivity, Charles Duhigg
- Book: The Lean Startup, Eric Ries
- Book: Losing My Virginity, Richard Branson
- Book: Iacocca: An Autobiography, Lee Iacocca
- Practice: Developing integrated solutions
- Practice: Governing impactful projects
- Practice: Navigating impact pathways
- Element: Leading Projects
- Element: Leading Impact
- Practice: Negotiating contributions & outcomes
- Book: Into Thin Air, Jon Krakauer
- Book: How to Win Friends and Influence People, Dale Carnegie
- Book: The Culture Code: Secrets of highly successful groups, Daniel Coyle
- Practice: Creating imaginative options
- Practice: Visioning the future
- Element: Leading Others
- Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking, Susan Cain
- Book: Inner Excellence, Jim Murphy
- Book: Mindset, Carol Dweck
- Practice: Connecting from the heart
- Practice: Motivating success
- Practice: Reflecting for Progress
- Book: Influencer: The new science of leading change, Grenny; Patterson; Maxfield; McMillan; Switzler