Book: Iacocca: An Autobiography, Lee Iacocca

Lee Iacocca is an American icon—a no-nonsense businessman who rescued Chrysler from the brink of collapse and, in the process, became a media sensation and even a potential presidential contender.

The son of Italian immigrants, Iacocca’s rise to success was meteoric. He climbed the ranks at Ford Motor Company to become its president, only to be ousted in a dramatic power struggle eight years later. But Iacocca wasn’t one to back down. Instead, he turned his focus to saving Chrysler, an endeavour that cemented his reputation as a symbol of resilience, ingenuity, and determination for millions.

In his trademark candid style, Iacocca shares how he revolutionised the automotive industry by spearheading the creation of the legendary Mustang in the 1960s. He reveals the behind-the-scenes reality of Henry Ford’s intimidating leadership and recounts Chrysler’s extraordinary revival—from near bankruptcy to paying back a $1.2 billion government loan so quickly that Washington struggled to process the repayment.

This gripping account showcases the life and legacy of a man who combined business acumen with grit, forever leaving his mark on the world of American industry.